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King Cobra 400 Sz Unlimited Driver Review
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The incredible sales boom for Cobra’s range of SZ drivers is showing no signs of slowing down according to Sports Marketing Surveys latest retail audit*. Earlier this year Cobra drivers were the clear #1 in February and March this year. Now, as research is published for the middle of the season, Cobra has maintained that leadership position with a year to date volume market share of 18.0% for the first 7 months of 2004 compared to 15.0% and 14.2% for the leading competitors and way ahead of the rest of the field. In fact, Cobra’s gap at the top widened in July, registering a share of 20.3% compared to just 13.5% and 12.1% respectively for the next two brands.
The new King Cobra SZ Unlimited drivers have taken Titanium drivers to a new level with a whole host of dazzling technological features creating the hottest all-titanium Cobra driver yet. With two head size options to choose from (440cc and 400cc) the drivers provide a massive ‘sweet zone‘ and solid feel at impact delivering longer, more accurate drives from all nine points on the club face. When looking at driver model sales in July the Cobra 440 SZ is the #1 seller in terms of volume with 10.1% and the Cobra 400 SZ is in fourth place with 6.2%. In addition Cobra’s new COMP driver, launched in mid-season, is really starting to take off too with the powerful composite design proving especially popular at Cobra demo days this summer.
Cobra’s marketing campaign this year, coupled with the heavyweight commitment from Cobra’s retail partners, has maximised sell-through worldwide, but the company believes that it is the superior performance of the driver in the hands of the everyday golfer and the subsequent word of mouth recommendation that has fuelled demand more than anything else.
With Cobra metals sales² more than 80% up year on year and a #1 driver market share position this year, Cobra’s marketing director John Peal is delighted with the consumer reaction. “The support of our retailers and the high impact marketing campaign were the key to the fast start we got this year,” he said, “but to maintain the market leading share of around 20% throughout the season, in one of golf’s most hotly contested sectors, is testament to the incredible performance of the Cobra drivers. To see so many amateur golfers hitting the ball consistently further and straighter is very satisfying for Cobra’s product designers and is clearly our most powerful marketing tool.”
The Cobra SZ drivers are yet another success story for Acushnet’s Cobra brand, famed for producing high quality game improvement products for the everyday golfer.
Cobra www.cobragolf.co.uk
¹Sports Marketing Surveys Ltd’s Retail Audit Jan – July 2004
²UK Cobra YTD Jan – Aug 2004 v Jan – Aug 2003
The new King Cobra SZ Unlimited drivers have taken Titanium drivers to a new level with a whole host of dazzling technological features creating the hottest all-titanium Cobra driver yet. With two head size options to choose from (440cc and 400cc) the drivers provide a massive ‘sweet zone‘ and solid feel at impact delivering longer, more accurate drives from all nine points on the club face. When looking at driver model sales in July the Cobra 440 SZ is the #1 seller in terms of volume with 10.1% and the Cobra 400 SZ is in fourth place with 6.2%. In addition Cobra’s new COMP driver, launched in mid-season, is really starting to take off too with the powerful composite design proving especially popular at Cobra demo days this summer.
Cobra’s marketing campaign this year, coupled with the heavyweight commitment from Cobra’s retail partners, has maximised sell-through worldwide, but the company believes that it is the superior performance of the driver in the hands of the everyday golfer and the subsequent word of mouth recommendation that has fuelled demand more than anything else.
With Cobra metals sales² more than 80% up year on year and a #1 driver market share position this year, Cobra’s marketing director John Peal is delighted with the consumer reaction. “The support of our retailers and the high impact marketing campaign were the key to the fast start we got this year,” he said, “but to maintain the market leading share of around 20% throughout the season, in one of golf’s most hotly contested sectors, is testament to the incredible performance of the Cobra drivers. To see so many amateur golfers hitting the ball consistently further and straighter is very satisfying for Cobra’s product designers and is clearly our most powerful marketing tool.”
The Cobra SZ drivers are yet another success story for Acushnet’s Cobra brand, famed for producing high quality game improvement products for the everyday golfer.
Cobra www.cobragolf.co.uk
¹Sports Marketing Surveys Ltd’s Retail Audit Jan – July 2004
²UK Cobra YTD Jan – Aug 2004 v Jan – Aug 2003
Cobra 440 Sz Unlimited
It seems that Cobra’s new range of SZ drivers are not only fast off the club face but fast out of the shops too. Massive pre-book sales followed by rave reviews and strong initial consumer reaction has resulted in a big leap in market share for Cobra, the brand famed for producing high quality game improvement products for the everyday golfer. Since its launch in early February Cobra’s SZ drivers have achieved a volume market share of 20.6% according to Sports Marketing Surveys latest Retail Audit eclipsing the sales of two well known driver brands and way ahead of the chasing pack. It is not just in volume terms that Cobra comes out on top either as it also commands a 23.3% share when looking at £’s spent on metals since the launch.
The new King Cobra SZ Unlimited drivers have taken Titanium drivers to a new level. When looking at specific driver model sales in March the Cobra 440 SZ is the #1 seller in terms of volume with the Cobra 400 SZ in third place with 5.2% behind the Titleist 983K driver on 7.2%.
There has been immense public interest in Cobra’s ‘demo day‘ schedule and with first quarter metals sales more than double year on year and a #1 market share position since launch, Cobra’s sales director Nick Tempest is delighted with the progress the brand is making. “We are delighted to be the number one seller in March so quickly after launch. The bottom line is that the Cobra SZ driver genuinely works for every type of golfer and the word is spreading rapidly.”
Cobra www.cobragolf.com
The new King Cobra SZ Unlimited drivers have taken Titanium drivers to a new level. When looking at specific driver model sales in March the Cobra 440 SZ is the #1 seller in terms of volume with the Cobra 400 SZ in third place with 5.2% behind the Titleist 983K driver on 7.2%.
There has been immense public interest in Cobra’s ‘demo day‘ schedule and with first quarter metals sales more than double year on year and a #1 market share position since launch, Cobra’s sales director Nick Tempest is delighted with the progress the brand is making. “We are delighted to be the number one seller in March so quickly after launch. The bottom line is that the Cobra SZ driver genuinely works for every type of golfer and the word is spreading rapidly.”
Cobra www.cobragolf.com